It’s the results you’re getting.
I began to take copywriting courses from master nonprofit copywriters Karen Zapp, B2B copywriters Steven Slaunwhite and Ed Gandia, and other copywriting courses from Bob Bly and Michael Masterson.
Once I learned the techniques, I started implementing them on our website and direct mail fundraising program.
My copy had a distinct storytelling component because of my experience writing and telling stories in my sermons. I also had been writing screenplays and stage plays as an amateur script writer.
It all worked.
The numbers came in — annual giving rose by 13%! We did it again the following year, too.
I wondered if I could duplicate my success.
So, I opened up Fresh Idea Copywriting in 2011, and I’ve been raising donations and profits for my clients ever since.