The Key to Consistent, Highly Effective White Papers
Marketing leaders agree: White papers are the foundation of an effective content marketing plan.
“There is no substitute for well-researched, well-thought-through points of view on issues that really matter to your customers. If you don’t take the time to do that, it doesn’t matter what format you are using. It just won’t be effective.” – Rob Leavitt, Director of Thought Leadership at PTC
Unfortunately, most companies that start white paper projects never finish them.
Internal politics, misalignment of goals, lack of executive buy-in—these are just a few common project killers.
But organizations that take the time to create white paper plans enjoy a huge marketing and logistical advantage over their competitors.
White paper plans load all the planning at the start, avoiding unnecessary decision-making down the road.
White paper plans make writing, design, and distribution flow uninterrupted to completion.
White paper plans are relatively quick to produce and are a cost-effective way to mitigate the risk of a long content project gone wrong.